Many people believe that media attached to floors and walls is advertising waste – people simply walk past and ignore it, or the screens are lost in the crowd. NomadiX believes that media should be able to reach and deliver relevant content where the audience is most receptive.
CEO Mark Evans told the ISE Daily that iWalker does this and adds a level of interactivity at point of sale and inside crowds that static doesn’t, including face-to-face data capture. “The company’s range of digital signage technologies that move and deliver targeted content with facial detection where other static media formats can’t reach,” he said.
“We have some other unique mobile interactive technologies that bridge screen content with mobile, such as the iProjector Halo which we launched last week. This is the world’s most powerful handheld outdoor projector for guerrilla marketing.”