To mark the final edition of ISE at the RAI Amsterdam, ¡Hola Barcelona! will take place on the last day of ISE 2020 to reflect on the show’s development over the years, while also looking forward to the next chapter of its story in Barcelona. The event kicks off at 12:00 in the Forum at the RAI.
Looking to the future
Presented by ISE managing director Mike Blackman, ¡Hola Barcelona! will feature appearances from major dignitaries, including Àngels Chacón, the Catalan Minister of Enterprise and Knowledge; and representatives of the Mayor of Barcelona; ACCIÓ, the Catalan Agency for Business Competitiveness; ICEX, the Spanish Institute of Foreign Trade; and the Fira de Barcelona, which will be the show’s new home. They will talk about the opportunities that ISE’s move to Barcelona will bring for attendees, exhibitors, the City of Barcelona and the AV industry.
Thank you Amsterdam
The event will also provide an opportunity for ISE, and its owners AVIXA™ and CEDIA, to say ‘goodbye and thank you’ to the City of Amsterdam and the RAI, and acknowledge their important contributions to the show’s phenomenal growth. David Labuskes, CTS, Chief Executive Officer of AVIXA will be on hand to say a few words to commemorate the occasion.
Specially commissioned video content will tell the story of ISE, starting with its first edition in Geneva in 2004.
Event attendees will be given the chance to win an unforgettable opportunity to see one of the city’s most famous exports – FC Barcelona. One lucky ISE attendee will win:
• Return flights for two people to Barcelona
• Two tickets to the an FC Barcelona match at Camp Nou
• A two-night stay in a luxury Barcelona hotel