A new exhibitor at this year’s ISE is Atomos. The Australian-based company usually exhibits at broadcast trade shows with a large 200sqm stand, but has never previously considered its products a suitable fit for the AV industry.
However, a new convertor product range introduced in September has changed its perception.
Atomos global sales manager Stephan Kexel told the ISE Daily: “In addition to the change in our product range last year, we thought it would be good to test the water.
“Albeit a small area – we call this our ‘meeting point’ – it’s proved to be really worthwhile as we’re getting a lot of footfall.
“We expect to be back again for next year’s ISE but this time with our Atomos-standardlarger stand.”