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New product range changes mindset

A new exhibitor at this year’s ISE is Atomos. The Australian-based company usually exhibits at broadcast trade shows with a large 200sqm stand, but has never previously considered its products a suitable fit for the AV industry.

However, a new convertor product range introduced in September has changed its perception.

Atomos global sales manager Stephan Kexel told the ISE Daily: “In addition to the change in our product range last year, we thought it would be good to test the water.

“Albeit a small area – we call this our ‘meeting point’ – it’s proved to be really worthwhile as we’re getting a lot of footfall.

“We expect to be back again for next year’s ISE but this time with our Atomos-standardlarger stand.”