The theme of NEC’s stand at ISE is ‘Start Here’ and this year’s showcase features display technologies that enable users to reach their audience more successfully, improve meeting outcomes, jumpstart collaboration and make a lasting impression in large venues. These are grouped around three core focus areas: meeting and collaboration, digital signage and large venues.
The meeting and collaboration space features display solutions for huddle spaces, content co-creation, meeting and presenting, and boardroom uses, including NEC’s next-generation InfinityBoard, stand-alone dvLED screens and 4K UHD displays. This year’s signage journey shows how retailers can tackle their audiences more effectively and create engagement and sales uplift with targeted digital signage solutions, including digital posters, large-scale messaging, infotainment and personalised digital communication. Finally, the large venue/mediatecture display area will feature technologies for creative walls, lobby spaces and outer facades.
Visitors have the chance to see all the different display technologies working in real-life scenarios, giving a realistic and compelling demonstration of their capabilities in a range of display applications. NEC’s team of senior experts is also be on hand to advise on these devices’ different use cases, discuss industry challenges and how to solve them, and give one-to-one demonstrations of the company’s wide product portfolio.
“Customer and user expectations are changing so rapidly that it can be difficult to know how to begin to transform the visual experience,” said Stefanie Corinth, senior vice president marketing and business development at NEC Display Solutions Europe. “That’s why we have chosen ‘Start Here’ as our theme for this year’s show. The journey towards better signage, including digital and retail signage, collaboration, communication and a richer visual experience starts with understanding how modern display technology enables organisations to make lasting impressions.”