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Mezzanine makes Infopresence felt

The Dentsu Aegis Network has deployed the new Mezzanine conferencing and collaboration technology from Oblong Industries to boost efficiency, creativity and productivity. It has installed Mezzanine in conference rooms and dedicated presentation spaces in its London, New York and Singapore offices.

The global media and digital marketing communications company has offices in 110 countries and employs 23,000 people. “By working with Oblong to create a network of Mezzanine rooms within our global agency network, we are able to ensure our teams are able to deliver different and better solutions wherever and whenever in the world it is required,” explained Nigel Morris, CEO, Dentsu Aegis Network Americas & EMEA.

“Dentsu Aegis shares our conviction that in the 21st century the most creative solutions, effective business practices, and the very best work will all hinge on collaborative effort. We built Mezzanine as the universal platform for rich and hyper-productive real-time collaboration,” added John Underkoffler, CEO, Oblong Industries.

Mezzanine introduces the concept of Infopresence, where multiple users, multiple devices and multiple streams of information can be brought together in real-time to create a more flexible and efficient way to work. It brings multiple locations and devices into a shared canvas.

“The implementation of Oblong technology in key global locations has helped us bring our brands and people closer through immersive digital collaboration, and brings to life our unique operating model which allows us to offer clients unified value-add services across the advertising and marketing disciplines,” said Mike Young, Dentsu Aegis Network Group CIO.

“The cutting-edge interactive technologies also allow us to not just show, but to embody, our converged client offerings. Add to this the reduction in travel that we expect to make, and you have the whole package from our perspective – a future-proof way for innovating the way brands are built.”