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Lifesize intros first 4K video calling solution

Lifesize has introduced the first and only global 4K video calling solution. In an industry satisfied with the notion that “good enough is good enough,” Lifesize has taken a different approach.

“The company that introduced the first HD-capable videoconferencing system is now taking things to the next level,” said Ira M. Weinstein, managing partner at analyst firm Recon Research. “At a time when many solutions are sacrificing quality of experience in favour of cost, Lifesize is taking the opposite tact by providing full-motion 4K video and content sharing. The combination of these latest offerings and the company’s field-proven cloud service will pave the way for new use cases where the combination of ease of use and high resolution are a must.”

For many, videoconferencing is more than just a meetings tool — it’s a vital element of an end-to-end communication strategy. Your business isn’t just your products, services or brand. It’s people, conversations and relationships. And your ability to communicate effectively is what drives your company forward, from what it is to what it can be.

With the 4K Lifesize Icon 700 priced alongside competing 720p solutions, why would you even consider holding onto standard HD quality? People don’t buy 720p TVs for rooms anymore; they buy 4K because it represents the best quality, it’s future proof and the technology is priced lower than ever before. The same is true for videoconferencing equipment — the combination of quality, value and ease of use makes 4K the clear solution for the future of the conference room.

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