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Leading smart building experts to deliver insight, intelligence and entertainment at SBC 2018

The strongest group of participants in the summit’s seven year history has been assembled for Smart Building Conference 2018. The one-day, twin track conference will explore the theme ‘From Smart Building to Smart City’ with international experts set to deliver a packed day of insight and education.

The event takes place on 5 February, the day before ISE begins, at RAI Amsterdam.

“I am extremely proud of the 30 speakers and panelists we have signed up for SBC 2018,” commented conference Chair Bob Snyder, Editor-in-Chief, Channel Media Europe. “Their breadth of knowledge across both residential and commercial smart building is unparalleled. It’s a ‘who’s who’ of smart building expertise and includes architects, integrators, consultants and technologists.

He continued: “This year we are shifting our focus to embrace the smart city phenomenon. It’s therefore fitting that our opening presentation is from Ger Baron, the CTO of the City and Amsterdam and that we close the conference with Professor Carlo Ratti, one of the world’s leading experts on the development of smart building and urban development. In between we get to grips with everything else! It’s going to be a very exciting and illuminating day.”

According to Snyder the twin tracks (residential and commercial) will offer dual insight to remind attendees that smart building is neither a product nor a standalone technology but an end-to-end solution that will change homes, offices and buildings forever.

SBC features a mix of plenary sessions, presentations and panels. Highlights include: – in the commercial track, Ron Bakker from PLP Architecture, exploring the thinking and planning that went into the construction of The Edge office block (‘the smartest building in the world’) and how the dynamic between ‘work and play’ is quickly shifting. In the residential track, Cees Links (‘the father of WiFi’) of Qorvo will reveal where WiFi is heading, what consumers will demand and how infrastructure is the key to delivering on their expectations.

SBC 2018 will also see the first report from CIRCE on TRIBE. TRIBE is a research project, (Training Behaviours Towards Energy Efficiency) financed by the European Commission under the Horizon 2020 programme and coordinated by the CIRCE research centre in Spain and involving four other countries. One output is an educational video game designed to improve energy efficiency in public buildings by changing the energy behaviour of its users.

SBC 2018 speakers: final listing

  • Larry Heisler, Director of Marketing, Anixter
  • Lennart Ruhl, Global Head of Business Segment Digital Systems, OSRAM
  • Mark Hearn; Director of IoT Security, Irdeto
  • Mark Warburton, Technical Director, Ivory Egg
  • Matt Mead, Head of the IT Innovation Management Office, Steelcase
  • Niclas Norlén, Founder and CTO, LumenRadio
  • Nicolas Roussel, Technical Manager, The Siemon Company
  • Olaf Stutzenberger, Global Marketing Communication Manager for Building Automation and Electrical Vehicle Charging Infratructure, ABB
  • Peter Coman, Principal, InDesign Technologies
  • Phil Zito, Owner, Building Automation Monthly
  • Philipp Schuster, UK Managing Director, Loxone
  • Ravi Ramanuja, GM EMEA, Thinlabs
  • Ron Bakker, Partner, PLP Architecture
  • Szymon Slupik, CTO, Silvair
  • Andrea Conserva, Technical Researcher in the Sustainability and Energy Use, CIRCE
  • Andrew Graham, Chief Innovation Officer, Designtex
  • Carlo Ratti, Founder, Carlo Ratti Associati
  • Cees Links, GM Wireless Connectivity Business Unit, Qorvo
  • Christoph Kronhagel, Founder, Kronhagel Mediatecture
  • Coen van Oostrom, Chief Executive Officer, OVG Real Estate
  • Daniel Schröder, VP Smart Space, Siemens Schweiz
  • Daniel Walker, Global Product Manager Control Systems, Philips Dynalite
  • David B. Hofmann, Managing Partner, mm1
  • Dusan Janjic, Business Development Manager EMEA, Schneider Eletric
  • Eduardo Cembrano, Project Manager, CIRCE
  • Ger Baron, Chief Technology Officer, City of Amsterdam
  • Harald Burchardt, Chief Commercial Officer, pureLiFi
  • Henry Lawson, Senior Market Research Analyst, BSRIA
  • Iain Gordon, President, KNX UK and MD, GES Digital
  • Jens Binder, Managing Director, Ithinx
  • José Luis Burón, Head of ICT Research Group, ACCIONA Construcción
  • Kris Pensaert, MD and Partner, IPBuilding

Carlo Ratti, the architect and director at the Massachusetts Institute of Technology (MIT) will participate in the final session of SBC before going on to present the ISE Opening Address at the close of SBC.

All delegates at SBC will get VIP, front-row seating at the 60-minute ISE presentation and Q&A. Ratti will speak on, ‘Senseable Cities’ and how the increasing deployment of sensors and hand-held electronics is allowing a new approach to the study of the built environment.

For more details on SBC 2018 and registration please visit: