ISE 2014 exhibition targets new attendee groups

The organisers of Integrated Systems Europe have announced a number of innovations for the 2014 event, which centre around an initiative to attract diverse new attendee groups.
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The organisers of Integrated Systems Europe have announced a number of innovations for the 2014 event, which centre around an initiative to attract diverse new attendee groups.

At an international press event held in Munich on Wednesday, Integrated Systems Events revealed that Halls 7 and 8 at the Amsterdam RAI will house two new showfloor theatres spaces at ISE 2014, devoted to residential systems and commercial applications respectively.

The ISE Residential Solutions Theatre will be targeted at channels adjacent to residential installers – including architects, interior designers, building consultants, M&E contractors and lighting designers – “anyone who provides a building service to a residential development”, in the words of Integrated Systems Events marketing director Dan Goldstein. The presentations will be non-technical, showcasing real-world case studies.

ISE’s Commercial Solutions Theatre will similarly focus on end-user benefits of systems integration in a broad range of verticals, including hospitality, healthcare, education, corporate and government facilities. These sessions are intended to draw attendees from two other non-traditional ISE visitor groups: end-customers of commercial integration products and services, and the content creation and experiential design community.

Halls 7 and 8 will be served by a third entrance to the RAI, known as Entrance F or the Park Entrance. There will be a free cart shuttle service from the RAI station to here. The new entry point will help to relieve congestion at the other two entrances and provide a more even distribution of attendees around the halls, said Integrated Systems Events managing director Mike Blackman (pictured). “As well as safety issues which are of course paramount, visitors who are ‘stuck in traffic’ will find it that little bit harder to maximise their time. That’s why we’ve taken the decision to open Entrance F for the first time at ISE 2014,” he said.

Finally, to attract more junior-level engineers and technicians to ISE 2014, InfoComm has created a free education voucher scheme. Anyone booking a ticket for the show using an invitation code will receive vouchers for free entry to two InfoComm seminars of their choice (on a first come, first served basis).

Blackman concluded: “At ISE, we are acutely aware that simply building a bigger tradeshow is no guarantee of increasing visitor numbers. By investing time, money and resources into a greatly expanded Professional Development programme for ISE 2014, we believe we will have the content to bring not just the right quantity of new visitors to the event, but the right quality as well.”

www.iseurope.org

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