A new, interactive online questionnaire designed to engage consumer and professional audiences on The Future of the Connected Home, has been introduced by CEDIA EMEA at ISE 2016. Located on the CEDIA EMEA website, and available for all members to embed on their own website, CEDIA says that this useful tool will help the industry better understand the needs and views of its target audiences, at the same time as educating them about key facts and issues in connected home technology.
“The connected home landscape is evolving and becoming more complex as it does so,” said Matt Nimmons, CEDIA EMEA’s operations director. “In this world, extracting knowledge about our customers and potential customers, their requirements and their behaviours, will help our industry remain relevant, develop the right business models and continue to grow as a profession. This tool will be a great ice-breaker for audiences new to our industry, helping profile their level of understanding and giving us and our members valuable information.”
“We recognise that educating consumers and specifiers also plays a critical role,” continued Nimmons. “This interactive questionnaire will help us share important information on the connected home with these audiences to inform the choices that they make. The interactive questionnaire is the foundation to our understanding of the market so that we can make sure CEDIA and CEDIA members are correctly targeting the right customers.”
The interactive questionnaire forms part of what CEDIA
EMEA says is its substantial investment in a dedicated marketing campaign to help the organisation achieve ambitious goals for raising the profile of the industry, achieving greater alignment between specifiers, manufacturers, installers and consumers and to become the voice of the industry in 2016.