ISE 2018 marks the first major public appearance of StormAudio since the December purchase of Auro Technologies’ Home Entertainment and Luxury
Audio Product Division, which includes StormAudio, created by the Immersive Audio Technologies Group.
Yves Trélohan – who served as StormAudio senior VP since it was first acquired from Digital Media Solutions in 2015 – orchestrated the acquisition from Auro Technologies. He is now managing director of Immersive Audio Technologies Group.
“I’m excited about this acquisition for many reasons,” said Trélohan. “The response from the channel is that we’ve demonstrated technological superiority with the StormAudio product line. This has required both continuous hard work and expenditures on the product development side.
The strong financial support provided by Saffelberg Investments will hugely benefit our StormAudio brand expansion as we set our sights on taking the brand to the number one position in the high-end immersive audio hardware category.
Whilst we maintain a great relationship with Auro, we are also excited about working more closely on technical and marketing initiatives with Dolby and DTS. For our dealers and distributors, we are committed to full sales, technical, and product development support.”
This, he says, includes a full presence at ISE, CEDIA Expo and other international and regional tradeshows.