Digital signage software provider BroadSign has added a mobile solution to its portfolio.
BroadSign Mobile is described as a technology agnostic, dynamically generated mobile experience, seamlessly integrated into the company’s existing campaign workflow and proof of performance metrics system.
It aims to give network operators and advertisers the multichannel opportunity to extend messaging across screens and spend more time with target viewers. Fully incorporated into the BroadSign CMS, it allows network operators to schedule the mobile component to their digital signage campaign in BroadSign Administrator.
The product is compatible with any mobile technology that works with URLs such as QR codes, NFC and beacons and generates a dynamic menu of campaigns on a smartphone as opposed to a single static redirect from the display.
The advertising community is likely to appreciate the overall proof of performance report that tracks both display impressions and mobile interactions, measurements that help in obtaining ad dollars from budgets additional to out-of-home (OOH).
In November 2014, BroadSign announced its partnership with Blue Bite, a leader in mobile marketing solutions. The two companies will further this relationship by integrating BroadSign Mobile campaigns into Blue Bite’s widget menu, enabling enhanced features such as infotainment and deeper analytics.