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Biggest and brightest ISE show opens tomorrow

ISE 2019 opens its doors at 10am tomorrow at the RAI Amsterdam and is set to be bigger and brighter than ever before. It features two exciting keynotes, two iconic projection mapping showcases, a broad-ranging professional development programme, an additional conference venue and increased floor space to accommodate over 1,300 of the world’s leading AV manufacturers and service suppliers, including over 200 that are making their ISE debut.

More than 300 industry experts and thought leaders will be sharing their knowledge and insight with ISE attendees in the show’s largest and most varied professional development programme so far. A record number of conferences – 10 in total – are taking place this week: five at the RAI Amsterdam and five at the nearby Hotel Okura. The conferences cover key vertical markets including smart building; digital signage; virtual, augmented and mixed reality; digital cinema; hospitality; stadiums; and visitor attractions. This demonstrates ISE’s commitment to catering to an ever-broader audience from the AV end-user community.

The two associations that co-own ISE, AVIXA and CEDIA, are strongly involved in professional development at the show. AVIXA is hosting two What’s Next… conferences on AV experiences in higher education and enterprise, as well as presenting free 20-minute FlashTrack sessions on its stand for its members. CEDIA is offering 36 training courses – in conjunction with an All Access Pass that grants unlimited attendance – while its stand is playing host to free CEDIA Talks on topical subjects.

An innovation for ISE 2019 is the Main Stage in Hall 8. Throughout the four days of ISE 2019, this will offer thought leadership and best practice guidance in a mix of presentations, case studies and panel debates – all free to attend with no pre-booking required. Content for the Main Stage has been produced by AVIXA, CEDIA, ISE and AV Magazine.

Two unmissable keynotes, both from leading creative directors in the live events space, will bookend ISE 2019. Master projection designer Bart Kresa will give the Opening Address at 6pm today, while Tupac Martir of Satore Studio will give the Closing Keynote on Friday at 12pm. Both will look at the interplay between technology and creativity within their recent projects and their relevance for the AV industry in the future.

Bart Kresa is also premiering his latest work, Sviatovid, on Tuesday at 4pm; it is a 5m-high projection-mapped sculpture that is sure to set a new benchmark in audiovisual art. And in another ISE first, the new nhow Amsterdam RAI hotel is the site of a spectacular projection mapping installation produced throughout the week of ISE by Green Hippo, Panasonic, LANG and Pro Display and presented by ISE and RAI Amsterdam.

On the show floor, an extension to Hall 5 has created an additional 2,500sqm of exhibition space, to accommodate the increasing demand from exhibitors.

“We’ve pulled out the stops to create our biggest and most exciting show to date,” said Mike Blackman, Managing Director of Integrated Systems Events. “After all the planning and preparation, it’s nearly time to open the doors and let the global AV industry come together. I look forward to welcoming you all to ISE 2019.”

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