The company’s membership of the Global Presence Alliance (GPA) is the central ISE theme for AVEX.
René Schaddelee, director at AVEX, said: “By being a partner of the Global Presence Alliance, we can serve our clients that are based abroad better. We can connect them to a reliable GPA partner in almost every geographical location. It also means that we are a known partner for multinationals with offices in the Benelux region. Through our GPA membership, partner organisations abroad will be connected to AVEX, so it is not necessary for them to search for a professional audiovisual company in the Benelux. That saves time and money.”
The Global Presence Alliance is described as a select group of suppliers capable of offering audiovisual, video conferencing and managed service solutions worldwide. It was formed in recognition of the fact that increasing numbers of customers operate on a worldwide basis, and is designed to make it easier for them to identify local AV suppliers who conform to a set of standards.
According to AVEX, the alliance enables those customers to increase their efficiency by standardising on technology platforms; facilitate expansion into new regions; make better use of their assets; and reduce costs through global purchase agreements.
The GPA UX Summit at ISE takes place on February 6 in the Emerald Room at the RAI.