InfoComm 2025 will present “Experience Economy: How Technology Is Shaping the Next Generation of Immersive Experiences”, a panel discussion featuring leaders at the cutting edge of personalised immersive experiences, at 11am today. Dang Ly of Universal Destinations & Experiences and Jeff Zabel of Amazon Web Services (AWS) will join moderator Todd Hougland of Ripley Entertainment to share insights from the worlds of theme park, media and entertainment, and gaming.
Jenn Heinold, senior vice president, expositions, Americas, AVIXA, said: “Creating immersive experiences is more important than ever if you want to leave an impression on your audience. In the era of rapidly advancing technology, the pro AV industry has the power to deliver sights and sounds at an incredible level.

“Our panelists from Universal Destinations & Experiences and AWS are positioned at the pinnacle of the convergence of immersive experiences and technology. Their pioneering work will inspire the InfoComm audience to push the boundaries of possibilities.”
Dang Ly serves as senior vice president, chief technology officer at Universal Destinations & Experiences in Orlando, Florida. He has led award-winning IT initiatives at Universal Beijing and currently oversees the company’s digital experiences and business operations throughout North America and Asia.
Jeff Zabel joined Amazon Web Services (AWS) with a experience as an entrepreneur and business leader with a background in mechanical, electrical, and computer engineering. His work in immersive technology has contributed to numerous technologies such as CarPlay and Android Auto for companies such as BMW and eBay. He serves as global industry specialist for AWS.
Todd Hougland is senior director, design and development at Ripley Entertainment, leading a team of designers, architects, and project managers in the development of numerous Ripley’s projects around the world. He is the chair of the International Association of Amusement Parks and Attractions (IAAPA) Global Professional Development and Certification Committee. His experience encompasses more than 35 years in the global theme park and attractions industry.
“Experience Economy: How Technology Is Shaping the Next Generation of Immersive Experiences” takes place today, June 11 at 11am. in the Valencia Ballroom (W415AB) at the Orange County Convention Center and is free to attend for anyone with an InfoComm registration.