Satore Studio has appointed Zillah Watson as its new director of content and executive producer.
In her new role, Watson will spearhead Satore’s development of virtual production and experiential content, as the company enters an ambitious new phase of growth. Led by creative director Tupac Martirm, the company specialises in providing virtual experiences and projects across a variety of different settings, including runways, stages and sets.
Prior to joining Satore, Watson was commissioning editor for VR at the BBC and headed up the BBC’s VR studio. She was executive producer of a number of award-winning VR experiences and led a project to push VR out to over 170 public libraries around the UK, resulting in the most comprehensive VR audience research in the UK to date.
Watson’s career in broadcasting spans more than 20 years. Before leading the BBC’s VR Hub, as editor for BBC R&D, she worked closely with technologists leading work on future content. She has authored several research papers on VR with leading researchers Professor Mel Slater and Professor Anthony Steed at UCL and wrote a major report on the field, ‘VR for News: The New Reality’, when she was a visiting fellow at the Reuters Institute for Journalism at Oxford University in 2017.
“I am delighted to be joining the immensely talented team at Satore,” said Wastson. “The artistic and creative vision they bring to immersive technologies has always excited me, and I’m looking forward to bringing my storytelling experience to the mix. Satore’s commitment to creative R&D ensures we can use the latest technologies to push boundaries to create visionary work.”
Discussing her appointment, Martir added: “I am incredibly excited to be able to share this news with the community. Zillah has always been someone that we can trust on giving us the correct opinion and constructive criticism to move our projects forward. To have her as part of the Satore team brings joy and fills me with enthusiasm for what we can build together; we have become stronger and more creative with the arrival of Zillah.”
Rubin Shah, managing director of Satore, commented: “Zillah’s appointment marks a defining point in our company’s history and indicates the ambition we have for the business in growing our virtual production and experiential content. To be able to convince Zillah to join us, with her exceptional wealth of experience, and to see her excitement about our vision, is testament to the strength of Satore’s focus on creative R&D. Zillah’s strategic insight and determination to produce dramatic new experiences for audiences to scale will help enable Satore to be a powerhouse across the creative and entertainment technology industries.”