NEC to focus on real-life scenarios at Showcase 2018

In collaboration with its partners, NEC will present display solutions in real-life configurations, at the NEC Showcase LIVE 2018
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NEC will showcase its latest display technologies at the NEC Showcase LIVE 2018, aiming to immerse visitors through an experiential approach, leading them through a typical timeline of their day to demonstrate how technology enriches their interactions.

The Showcase takes place on 16-17 May 2018 at Victoria House, Holborn in London, where NEC will welcome visitors to experience real-life scenarios, presenting the company’s portfolio of display technologies in collaboration with 42 solutions partners, to create fully integrated display solutions.

The Showcase will feature various aspects of a typical day as visitors follow a timeline to experience technology interactions as they commute, meet, dine, shop, work, learn and go out & about.

Technology highlights include:

  • Take a stroll along the virtual high street, experience real QSR solutions as used in McDonald’s and Pod. Select your ideal rug size using POS projection in the IKEA store
  • Enter the retail store of the future with engaging context-aware signage, POS interactive self-service, captivating social media interactions and creative signage
  • Experience how touch and gesture-based solutions linked to advertising and promotions help to increase customer engagement
  • Innovative and engaging digital out of home signage will demonstrate powerful outreach for advertisers
  • Interact with live 3D holographic telepresence
  • Experience live VC and collaboration using NEC’s all-in-one meeting room and corporate conferencing solution, InfinityBoard
  • Compare dvLED, LCD video walls and laser projection technologies, side by side, creating huge digital surfaces
  • Chill out in the virtual reality zone and experience audiovisual harmony

Running alongside Showcase is a conference programme featuring panel discussions hosted by Owen Ellis of the AV User Group regarding the implications surrounding the adoption of new technologies.

“Showcase is primarily an experiential show and never before has it been more engaging as we take our visitors on a digital journey! Display technology is changing the way we experience our daily lives - as people today expect more interactive and immersive user experiences, we are setting new standards for engagement,” said Mark Taylor, display solutions manager at NEC and orchestrator of this year’s Showcase. “Visitors can directly access the expertise of our partners to find out how technology can transform the way they communicate and display information.”

This year is the 10th anniversary of the Showcase. which regularly attracts more than 1,500 attendees.

To attend, register here showcase-nec.com

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