NAB Show 2018 Preview: Hitachi to provide live demonstrations of HDR and a Q&A

Practical demonstrations to showcase the advantages of HDR, while insightful presentations and discussions answer questions about the emerging technology
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High Dynamic Range (HDR) technologies are expected to again be among the hottest topics at next week’s 2018 NAB Show in Las Vegas. 

Hitachi Kokusai Electric America, Ltd. (Hitachi Kokusai) was one of the first manufacturers to deliver HDR-capable broadcast television cameras, and will continue its leadership in implementing and promoting HDR acquisition with live practical demonstrations and informative discussions in booth C4309 at the event.

John J. Humphrey (pictured), Hitachi Kokusai’s VP of business development, has travelled around the country presenting the value propositions and technical issues surrounding emerging HDR technology to industry groups and at conferences such as the NAB Show. Speaking at the PBS Technology Conference for the second consecutive year, Humphrey will present an update on the status of HDR development and delivery at 3:30pm PDT on Friday, April 6 at The Mirage in Las Vegas. He will also be on hand in the company’s booth throughout the NAB Show to answer questions about HDR and standard dynamic range (SDR) compatibility, technical challenges, and acquiring and delivering HDR images.

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A special live demonstration area at the Hitachi Kokusai booth will showcase HDR and SDR content side-by-side on two HDR-capable precision reference monitors, enabling visitors to experience first-hand the engaging visual quality enhancements that HDR brings to broadcast video. Source feeds for the demo will be provided by newly-developed, simultaneous HDR and SDR output capabilities in the HITACHI SK-UHD4000 4K/UHD camera system.

A separate live demonstration will preview future HDR delivery with ATSC 3.0. Current-model consumer television sets will be shown receiving ATSC 3.0 HDTV and HDR broadcast signals from Hitachi Kokusai ElectricComark transmitter exciters, with the transmission fed by HITACHI HDR cameras.

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