CES 2021 will now take place as an all-digital show, with COVID-19 pandemic forcing organisers to cancel its physical outing in Las Vegas.
Originally scheduled to run from January 6-9 in Las Vegas, next year’s CES show will be an all-digital affair.
The news was announced today via the show’s Twitter account (see below):
CES 2021 is going all-digital! Get ready for a new immersive experience where you’ll have a front row seat to the action https://t.co/IzmHDpIu1Y
— CES (@CES) July 28, 2020
A statement from organisers also said that it plans to return to its traditional format in Las Vegas in 2022.
The statement read:
“With the growing global health concerns about the spread of COVID-19, it is not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.
“An all-digital CES 2021 will allow the entire tech community to safely share ideas and introduce the products that will shape our future. You’ll be able to participate in all the awe-inspiring moments of CES wherever you are in the world. We are designing a unique experience for the tech industry.
“CES 2021 will offer a highly personalized experience:
“Keynotes and conferences. Now you’ll have a front-row seat for groundbreaking announcements and insights from the world’s tech leaders completely online.
“Product showcase. With this digital evolution of the CES show floor, you’ll be able to explore products and services, based on your interests and business, through dynamic product showcases or live demos.
“Meetings and networking. You’ll be able to engage with the brands, thought leaders and business connections you care about with live interactions, meetups or roundtable discussions.”
More details on CES 2021 are set to be announced over the coming weeks, with organisers urging the industry ‘mark their calendars for the first week of January’.
You may also be interested in:
- Exclusive webcast with ISE MD Mike Blackman
- ‘A statement of perseverance’: AVIXA reflects on InfoComm Connected
With last month’s InfoComm taking place in an all-digital format in the form of InfoComm Connected, the news of CES’ move into the digital realm for 2021 will place further question marks over early 2021 trade shows NAMM and ISE, which, at present, are still scheduled to take place in their traditional format. Last week, ISE MD Mike Blackman was in Barcelona discussing plans for the 2021 outing – its first at its new home in Barcelona.
ISE’s Managing Director @ISE_Mike is in Barcelona, confirming ISE 2021's plans for the show in Spain, February 2021, at its new location of Fira de Barcelona Gran Vìa.
— ISE (@ISE_Show) July 22, 2020
Installation recently spoke to Blackman about the future of the show in an exclusive webcast, which you can view here.