Shure has appointed AVITdirect as the official online retail partner for its IntelliMix Room Kits, giving customers streamlined access to the company’s integrated audio and video conferencing solutions for hybrid work environments.
The IntelliMix Room Kits combine ceiling-mounted microphones, loudspeakers, AI-enhanced cameras, adaptive digital signal processing (DSP), and a touchscreen controller, aimed at improving meeting room performance in Teams Rooms and other UC platforms. The kits also support zero-touch provisioning for simplified deployment at scale.
Steve Hudson, COO at AVITdirect, said: “Being named the official online retail partner for Shure’s IntelliMix Room Kits gives us a direct way to solve a very real problem: poor audio in modern meeting rooms. With Teams Rooms and AI tools like Microsoft Copilot now central to how organisations work, the quality of your audio directly affects how clearly people are heard, understood and represented.”
James Hill, director at Shure, added: “AVITdirect brings something rare to the ecommerce space: technical depth and real-world deployment experience. Backed by Project Audio Visual, they understand how premium solutions like IntelliMix Room Kits are used, not just how they’re sold.”
