Neat has opened its first UK Experience Centre in London, supported by an expanded partner ecosystem and a growing local team. The company says the move is designed to strengthen its presence in “one of the world’s most active unified communications (UC) markets”, where demand for AI-driven collaboration continues to rise.
The new London space complements Neat’s existing research centre in Cambridge and offers customers and partners hands-on access to the company’s portfolio of video collaboration devices. It will serve as a hub for live demonstrations, workshops, and partner engagement, showcasing how Neat’s hardware and software can be deployed across modern hybrid meeting environments.
Neat says the UK expansion follows year-on-year growth of more than 30 percent and a 110 percent increase in its UK team during 2025.
Janine Pelosi, chief executive officer, said: “The UK is not only one of the most dynamic business markets in the world, it’s a crossroads of innovation. As one of the most forward-thinking UC markets globally, the UK offers the perfect stage for Neat to expand its presence and connect with customers in new ways. It’s why we chose to open our first UK Experience Centre in London; it allows us to be even closer to our customers and partners, showcasing our solutions and bringing people together in meaningful ways.”
Alongside the new facility, Neat has introduced a four-tier partner structure – Authorised, Advanced, Premier, and Mastery – intended to support resellers and integrators through enhanced channel management, pre-sales support, and marketing resources. The company says the structure is designed to help partners scale their business and align more closely with Neat’s go-to-market strategy.
Wayne Mason, AVP, UK&I, added: “Our partners are essential to how we deliver exceptional experiences to customers. By investing in a robust partner programme and training ecosystem, we’re ensuring that our partners have everything they need to grow with us and deliver Neat’s innovative solutions to organisations across the UK.”
