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Humly adds new sales agency for Italian market

Swedish workplace technology company has appointed AGC The Company to drive adoption of its space-booking, scheduling, and visitor-management solutions across the country

Humly, the Swedish provider of workplace experience hardware and software, is expanding its operations in Italy by appointing AGC The Company, led by Darwin Alessandro Cannavò and Alessandro Guerra, as its official commercial agency.

L to R: Daniel Assarson, sales director, Humly, Darwin Alessandro Cannavò, AGC The Company and Alessandro Guerra, AGC The Company

The agency will represent Humly in the Italian market, promoting its ecosystem of smart workplace solutions, including tools for room and desk booking, visitor management, parking space allocation, and workflow optimisation. Humly already distributes in Italy through Exertis pro AV and Satnet, and the partnership with AGC The Company is designed to deepen engagement with local resellers and end users.

AGC The Company will present itself as the official Humly Italy sales team, leveraging Humly branding to maintain consistent communication with resellers and clients.

Darwin Alessandro Cannavò, founder of AGC The Company, said: “Modernising workplaces with simple and innovative technology gives Humly the chance to really broaden its presence here in Italy. We’re seeing more and more organisations that want to give their employees a smoother, more connected experience at work whether it’s with things like booking a desk or managing visitors. With Humly, we can help them do exactly that, especially since we have a shared vision for a flexible workspace that puts people first. We’re excited to work with them to bring their technology to more organisations across the region.”

Daniel Assarson, sales director at Humly, added: “Broadening our reach in Italy is a smart step for us, and we are doing it with the right people. Darwin and Alessandro bring deep knowledge of the Italian market, strong reseller relationships, and a proven track record of launching new brands successfully. They take a data-driven approach, which really appeals to us, and their credibility makes them influential in the channel. With them onboard, we’re laying a greater foundation for long-term success.”

Humly says the move reflects growing demand in Italy for integrated, user-friendly workplace solutions that combine hardware and software for flexible, people-first office environments.