The global wireless presentation and conferencing markets are being reshaped by shifting demand, rising competition and a wave of technological transformation, according to Futuresource. Despite a modest 3 percent rise in hardware shipments during H2 2024, the market remains under pressure from macroeconomic challenges and a slowdown in enterprise AV spending.
“We’re seeing a market on a high wire,” comments Scarlett Woodford, head of collaboration at Futuresource Consulting. “It’s a balancing act, where solutions with wireless functionality are still essential, yet there’s a growing overlap with all-in-one video bar solutions. Users are increasingly drawn to the simplicity and integration benefits that these bars offer, with vendors now increasingly incorporating wireless functionality into larger form factors like video bars, IFPDs and projectors. As these evolutions take place, the future of standalone wireless conferencing becomes threatened.”
The mounting interest in all-in-one video bar devices is redefining expectations for collaboration hardware, says the report. Their incompatibility with leading wireless protocols like Miracast and Barco ClickShare is accelerating the need for interoperability and sparking a new wave of partnerships between hardware vendors and leaders like Jabra and Logitech.
Market fragmentation remains high across the industry, with nearly half (49 percent) of global WPS and WCF volumes coming from vendors that hold less than 5 percent share individually.
The appeal of high-volume, low-cost manufacturing – particularly from white-label OEM or ODM providers – is beginning to fade in Western markets. While these manufacturers can deliver large quantities at low prices, they often lack the robust after-sales support that decision-makers now prioritise. As a result, brands that adopt these solutions are left to shoulder the burden of technical support and warranty issues themselves, leading to eroded margins and weakening the business case for white-labelling.
Key market stats at a glance:
- WCF shipments grew 37 percent between 2022 and 2024, reaching 1.32 million units
- WPS market value fell from $408 million in 2023 to $390 million in 2024
- The education vertical remains a significant player, accounting for 31 percent of the total WPS market value in 2024
- EMEA leads the way in WCF adoption, accounting for 47 percent of global unit shipments
According to Futuresource, enterprises are increasingly focused on small meeting rooms, holding 4-6 people, which is creating fresh demand for right-sized wireless conferencing tools. While H1 2025 showed conservative purchasing patterns, early signs point to renewed confidence, although the impact of US tariffs looms large.
Despite video bars gaining ground in these environments, Futuresource notes that they don’t cover every use case. This presents a clear opportunity for wireless conferencing vendors to step in, bridging gaps in hybrid workflows and offering the adaptability enterprises still need.
“To succeed in this evolving landscape, vendors need to adapt fast,” addsWoodford. “Whether through tighter integrations, simplified user experiences or targeting smaller meeting environments, the next phase of growth will come through agility and innovation.”
To learn more about The Futuresource Wireless Presentation Solutions Market Review report or to purchase it, you can contact Johnny at johnny.woodman@
