Zenapptic.AI, a leader in visual experiential technology, brought its ZEN3 platform to the Samsung LED displays at the iconic One Times Square in New York for the 18th annual Good Riddance Day celebration on December 28. The ZEN3 platform allowed attendees and global participants to submit messages by either scanning a giant QR code on the outside sign or by visiting the One Times Square website to submit them online.
For the first time, messages were then displayed in real-time on the world-famous One Times Square 148ft high digital LED billboard.
Inspired by a Latin American tradition of burning away negativity, Good Riddance Day has become a cherished part of New York City’s year-end festivities. Traditionally, attendees physically destroy written grievances to symbolically let go of frustrations, regrets, and disappointments.
David Wilkins, CEO of Zenapptic.AI, said: “Our platform is all about creating human connections through technology. By powering Good Riddance Day, we created an immersive, inclusive experience that bridges the digital and physical worlds. It was an honour to support and amplify this holiday tradition, enabling people to unite in real-time for a shared moment of reflection and optimism as they close out the year.”
Starting at noon on Dec. 28, messages submitted through the platform were showcased live on the towering One Times Square LED screen, turning personal sentiments into a communal display of renewal and hope. This integration encouraged participation from around the globe, allowing people everywhere to share what they wanted to leave behind in 2024, joining in the symbolic act of releasing negativity and embracing the new year.
David Wilkins said Zenapptic.AI’s ZEN3 platform “elevated” this year’s Good Riddance Day experience by adding a mobile component and a fun visual element, while the platform’s analytics capabilities on the backend provided valuable insights into key metrics and trends.
