Xpresenter's graphics template approach is said to enable the airline's staff to easily update the network with promotional videos, local news and information regarding Air Canada products, policies and procedures. Automatic updating from data feeds enables the network to also include data such as flight departure information, stock prices and weather maps.
Since its introduction in November, CAN has been recognised by the International Travel Catering Association with a Mercury Award in the systems and processing category.
"We're thrilled to see our Xpresenter system in action at Air Canada and would like to extend our sincere congratulations to the airline on its exciting win," said X2O Media's president and CEO, David Wilkins. "Implementing this digital signage network has allowed the airline to move toward modern, dynamic communication that fundamentally better equips and motivates its staff to meet and exceed customer needs. We look forward to seeing Air Canada's continued successes with this system in the future."