The dual screen site was created in association with Eyeconic Outdoor, the outdoor division of London-based company Media 7.
The lack of depth available on the lower tier was among the challenges encountered by WindowGain, ultimately resolved by the specification of two 70in (diagonal) dnp UCS screens in 4:3 aspect ratio, butted together with narrow mullions. These screens - along with the two Panasonic PDT-5700 6000 ANSI lumens projectors - were supplied by Paradigm AV, which also played a fundamental role in the second-tier assembly, where six more PDT-5700s fire onto a soft-edge blend 3M Vikuiti screen to create a much larger display.
WindowGain utilised its edge-blending, warping and multi-screen sync'ing software during the process of matching up the two sets of screens.
Simon Russell, managing director of WindowGain, commented: "Advertising opportunities are everywhere, and we welcome any enquiry to discuss these with existing landlords or tenants. With outdoor digital screens recognised as the fastest-growing medium in the UK, we see some considerable financial windfalls for unique location owners to capitalise on the increasing outdoor ad spend."