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Wasabi menu boards go digital with Pioneer Group and LG

Upgrade applied across seven London locations

Japanese sushi and bento restaurant chain Wasabi has digitalised its menu boards across seven of its London locations. Pioneer Group was enlisted to install the displays across five of Wasabi’s Marks & Spencer concession locations and two Wasabi standalone stores.

Wasabi required digital displays that would replace the lightbox printed menus utilising a bespoke solution for each individual space to complement its pod counters.

Jerry Chen, IT support analyst from Wasabi, commented: “This project has helped us to standardise our in-store experience, ensuring up-to-date information on our menu boards and reducing the time invested to maintain them.“

Pioneer Group specified LG’s 86in 86BH5C Ultra Stretch displays. Across the majority of locations, these are installed in pairs in a landscape formation; in the new store at West One Shopping Centre, they are back to back, with a single portrait display. West One’s counter features a six-screen 47in LG 47LV35A narrow-bezel videowall, while the Pantheon Oxford Street Marks & Spencer store features a smaller three-screen 43in LG 43SM5KD display.

Mark Childerhouse, director of sales at Pioneer Group, commented: “This is the first time we’ve worked with the 86in display. The aspect ratio makes it perfect for menu boards providing 4K content, while also saving space. We worked with each location on an individual basis to ensure the displays were installed around the interior design, ensuring installation looks clean and seamless.”

The cloud-based Signagelive digital signage software platform is used across the system to control the content and enable remote updates. Wasabi’s marketing team works directly with Pioneer to maintain, service, and create dynamic content for the displays. The system is synchronised via IAdea XMP-7300 media players with Anytiles solution, which supports 4K content and mounted using B-Tech brackets.

Brendan McKeown, IT director from Wasabi, commented: “The solution Pioneer Group has provided is excellent, as is their attention to detail. The sleek design of LG’s products fit with the interior design of our stores and really brings the space alive. Great technology and great partner – the two must go hand in hand.”