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Videowall will be seen by 7 million

The new Westfield shopping centre in East London is said to be Europe's largest, and is designed to attract Olympics visitors. It now has a new videowall from Philips.

Lighting Technology Projects (LTP), under its current service provider role to Philips, has installed a high-resolution videowall at the Westfield Stratford City urban retail mall in London, UK.

Adjacent to the Olympic Park, the outdoor LED-based screen, which is used for in-house advertising, features at the main entrance of the new shopping centre and is one of the first digital displays to be seen by customers upon arrival. The screen is anticipated to be seen by more than seven million passers-by during the 2012 Olympic Games.

The project follows on from previous collaborations between LTP and Philips, which have included reinstating and illuminating video cylinders at the O2 Arena and the current ceiling mediascape at the Great Ormond Street Hospital.

“We were delighted to be approached by Philips Lighting for this project, having worked together in the past,” said LTP’s Operations Director Keith Elms. “The installation of the videowall, which works with the building’s contour, is a great addition to this state-of-the-art shopping centre and ideal for Westfield Stratford’s advertising scheme.”