TVC Technology Solutions has completed a large-scale AV integration project for the English Football League (EFL), delivering a coordinated rollout of Sky Q systems across 30 clubs in partnership with Uniguest. The project is one of the highest profile sporting installs for TVC and follows an extensive AV makeover project across multiple environments of the brand’s home team, Bolton Wanderers.
The multi-club project was commissioned in response to changes in TV broadcast regulations, alongside a broader shift within the EFL toward maximising matchday and non-matchday revenue. By enabling clubs to more easily showcase live football throughout concourses, bars and hospitality spaces, the new AV infrastructures support a more engaging fan journey.
Over the course of a year, TVC worked closely with individual club stakeholders to design and deploy systems that could be integrated into existing environments while delivering a uniform standard of performance. At the core of each installation is a Sky Q distribution architecture, configured to deliver high-definition content reliably across multiple screens and zones. Systems were designed to support simultaneous viewing across a range of areas, from large concourse display networks to more contained hospitality suites and executive boxes.
Signal distribution and control formed a critical part of the solution. TVC implemented structured AVoP and matrix-based distribution systems where appropriate, ensuring content could be routed efficiently across each venue without signal degradation. Centralised or localised control interfaces were introduced depending on site requirements, allowing staff to switch between live broadcasts, highlights and promotional content with minimal training.
The rollout included upgrades to display infrastructure to maximise visibility and impact. In certain instances where clubs requested specific AV add-ons, high-brightness commercial displays were deployed in concourse and bar areas to maintain image clarity in challenging lighting conditions, while more discreet screen installations were used within hospitality environments to balance viewing quality with aesthetic considerations.
Delivery of the project was carefully phased to align with the football calendar, minimising disruption to fixtures and day-to-day operations, carefully orchestrating installation schedules across all 30 clubs.
“The EFL project was a complex undertaking to create seamless Sky-Q based AV infrastructure across 30 sites, while keeping EFL matches disruption free,” said Elliot Shepherd, technical sales & projects coordinator at TVC Technology Solutions. “The result is a great example of how AV infrastructure is evolving within the sports venue and wider hospitality environment to become an integral part of the revenue driving model. It’s no longer just about having screens in place; it’s about how effectively content can be distributed to support both the fan experience and the commercial objectives of the venue.”
