Tripleplay has worked with Melbourne City Football Club deploying its digital signage platform at City Football Group’s Melbourne headquarters.
Melbourne City FC was acquired in 2014 by City Football Group, which also owns Manchester City FC and New York City FC.
Ian Wilson, head of infrastructure at City Football Group (Australia) commented: “Our colleagues in the UK had done a lot of work in finding a technology partner for its digital signage deployment at the Etihad Stadium and the head office in London and so, acting on their recommendation, we engaged with Tripleplay’s Australian team to find out exactly how their solutions could be of benefit to us.
“We needed a technology that would replace or complement our existing communications method of email, SMS and word of mouth, would be easy to operate, enable both local and global communications and could be used for both players and staff.”
The Tripleplay solution delivers digital signage and IPTV across their local area network (LAN), controlled centrally but with the ability to update via the organisation’s wide area network (WAN) from the UK too.
Wilson added: “Digital signage is a very visual medium for communication so helps to ensure players and staff are aware of what is going on within the group.
“Using Tripleplay’s technology has saved us a lot of time in getting our messages out and heard, along with time saving there is always a monetary value; time is money as the saying goes, so the investment has been really worthwhile for us. The ability to control both locally and from afar has given us a very agile and versatile communications platform.”
Aside from the planned benefits of the Tripleplay digital signage and IPTV solution, there has been an unexpected use and benefit as the playing side of Melbourne City FC has utilised the solution to motivate players before games.
Wilson explained: “In the run up to games we’re playing loops of great moments from the season gone and highlights of games against our upcoming opposition, helping us create a buzz around the club and helping to inspire the team to success.
“It has been an added benefit and really popular around the club and within the City Football Group. We are really pleased with our decision to work with Tripleplay, their solutions are constantly evolving and they view their work with City Football Group and its teams as a partnership and relationship.”
