It's a great time, therefore, for companies like Dynamax, who recently announced completion of a digital signage installation at the Braehead Shopping and Leisure Centre near Glasgow. Commissioned by media owner PosterPlus, the new billboard is a 4m x 2.5m Altoona high resolution LED screen and features advertising from on-site retailers such as Marks & Spencer and Sainsbury's.
Complementing the hardware is Dynamax's PointOfView NG scheduling and broadcasting software which is designed to facilitate selling, booking space and running advertisements on a digital billboard network. "It can be used to build complex schedules allowing, for example, advertisers targeting parents to book spaces on the network during times when they are likely to be shopping," says Dynamax director and head of sales and marketing Chris Frampton, "and even to take into account local school holidays."
Dynamax has an extensive track record in providing digital signage solutions, with previous similar installations at the Frenchgate shopping centre in Doncaster, on the Yorkshire Post building in Leeds and at Waterloo International Terminal in London. The company was also responsible for supplying the hardware and software that enabled the UK's first digital billboard network for Titan Outdoor's Transvision programme, which now comprises sixteen screens at major travel hubs throughout the UK.