London-based integrator Tateside has completed the design and installation of audio, video and lighting technology across two new facilities at The Belfry Golf Club, a former Ryder Cup venue, in Royal Sutton Coldfield, UK. The project deployed Q-SYS processing, Bose loudspeakers, Samsung displays and LED Snaps lighting across a ballroom event space and various zones within The Club, a new wellness hub featuring fitness studios, a gym, spin room and spa areas.
Tateside was involved from the initial design and planning stages, coordinating with multiple contractors during the build and fit-out phases.
In the ballroom, Q-SYS Core processing provides control over audio and video across the divisible space, whether in open or closed modes. Two Q-SYS touchscreens mounted in the ballroom provide control of the room technology and routing, allowing event audio to be played in other spaces including the business lounge or outdoor terrace.
Audio is provided by Bose DM6C and DM8C-SUB in-ceiling loudspeakers. The ballroom also features three projectors and projector screens. Tateside supplied a comprehensive events infrastructure, including custom Neutrik panel connectors throughout, designed to allow event companies to connect to the AV system without running cables across the space.
The Club combines fitness and wellness facilities with AV integration across four fitness studios, a gym and multi-purpose sports space, an outdoor spa area and changing rooms, along with background audio in corridors and bathrooms.
The spin studio features TechnoGym equipment, LED lighting, performance audio and acoustic panelling with instructor-friendly control.
Four Bose Arena Match Utility loudspeakers provide audio in the spin studio, with low-end from an Audac 18in infra-subwoofer. Two 85in Samsung screens display spin session stats. Audio input is via Bluetooth plates, and a Shure wireless headset system is designed to ensure instructors can be heard clearly.
Across the other fitness studios, which are dedicated to multi-purpose activities ranging from Pilates and yoga to BoxFit and Zumba, Tateside implemented solutions based around Samsung screens, Bose DM8S loudspeakers and Audac 10in subwoofers. Each room is equipped with an HDMI wall plate for display input and a Bose digital audio controller for source selection and volume control. Bose PowerShare amplifiers power the system, and Bose ControlSpace processors provide building-wide DSP.
Jack Cornish, technical director at Tateside, said: “We became involved in The Belfry project through hotel technology consultants Fluent2. The scope encompassed a large ballroom event space in the main hotel, and various zones in The Club, including studios, a gym, a spin room and spa areas.
“It’s the details that make the difference in high-end environments like this. For example, the Shure wireless microphone systems are always on and ready to go, so instructors don’t need to fiddle around with controllers. The system is set up to be as simple as possible, and the mics automatically duck the music out underneath, so the instructor comes in, puts the headset on, pairs their phone to the Bluetooth, and they’re ready to go.”
The gym features twelve Bose DM6 loudspeakers, accompanied by a pair of Audac double 10in subs and two 85in Samsung screens. Sonance Extreme series in-ceiling loudspeakers continue the ambience in the steam and sauna rooms, whilst Sonance satellite loudspeakers provide audio in the hot tub area.
Tateside also installed background audio throughout the rest of the club. An Android tablet in the reception area provides centralised control of club-wide AV systems. Throughout The Club, the AV infrastructure is network-based, utilising Dante for all audio transport via Netgear Pro AV switching infrastructure, designed to allow for real-time visibility and monitoring of the system and remote management. The system is designed to be scalable to support various audio needs across different areas if The Club expands.
Cornish said: “This is one of the larger hotel projects we’ve worked on, and we’re very proud to work with this prestigious and world-renowned brand. It was a very large project in a tight timeframe across distinct sites simultaneously. We took ownership from the design phase onwards, and we’re pleased with the wide scope of technologies installed and the finished result.”
The Club opened in September 2025.
