Stellantis, one of the world’s leading automotive groups, has installed a large 16m long by 3m-high Sony Crystal LED screen in its Parisian ‘Dome’ room, which is dedicated to its Design Europe workshops, internal presentations by brand managers and media events.
Stellantis, which owns 14 car brands including Alfa Romeo, Chrysler, Citroën, Fiat, Opel, Peugeot and Vauxhall, wanted to improve on the ageing installation in the ‘Dome’ room. The Sony Crystal LED BH-series premium video wall replaces a video projection solution that had been in place for 10 years.
For Stellantis, colour accuracy was important to respect the visual identity of the car brands presented.
The high level of brightness (1,700 cd/m²) of the BH15D Crystal LED screen is designed to ensure high visibility, even in an environment bathed in natural light such as the Dome. Sony says its anti-reflective coating eliminates any visual distraction, while enhancing the depth of blacks and the immersive effect.
The screen boasts an X1 for Crystal LED picture processor and 22-bit Super Bit Mapping technology.
The large size of the screen also enables teams to project full-size 3D representations of the vehicles, comparing different models, configurations or finishes, to enhance the immersive experience of the presentations.
Phillipe Deren, head of digital design development at Stellantis, said: “The sharpness of the images, the depth of the blacks and the fidelity of the colours are fantastic. The rendering is impressively realistic, whether for videos, 3D renderings or model comparisons.”
