Sony has announced that its BRAVIA BZ40L, BZ35L and BZ30J range of Professional Displays are being implemented across 11 of fashion designer Stella McCartney’s global flagship retail stores to digitise the store fronts and promote the Winter 2024 collection.
With each flagship store requiring a different configuration based on size and layout of the window, it was essential to Stella McCartney that they implemented a solution that could be easily installed and remain flexible to reconfigurations as and when needed.
Digital integrator, Trison UK, and Stella McCartney chose Sony’s BRAVIA Professional Displays to be installed in custom, flexible designs to suit the needs and arrangements of the flagship stores.
The deal builds on the existing partnership between Sony and Stella McCartney, that began at the beginning of 2024 where Sony BRAVIA Professional Displays were used to showcase her winter 2024 runway show during Paris Fashion Week and its sustainable manifesto for Mother Earth.
Much like the Paris Fashion Show displays, the designer wanted a mix of screen sizes to maximise impact. Sony says the BZ30J boasts 4K image quality, strong colour and contrast, and is available in a compact 32in size.
A Stella McCartney brand spokesperson said: “Our Stella McCartney global flagships our brand essence and experience, so it was vital that our retail store front solution be able to deliver the premium high picture quality needed to showcase the creative energy, fashion and impactful details of our Winter 2024 campaign. Not only did Sony’s technology help us bring our vision to life, but they share our values in sustainability and innovation.”
Peter Critchley, UK CEO, TRISON, commented: “Leveraging TRISON’s global presence to deliver a high quality, professional and premium project and solution for Stella McCartney’s flagship stores was really exciting for the whole team, and something only TRISON, working with a brand like Sony and its impressive BZ range could provide.”
Mark Stanborough, business development manager, Sony Europe, added: “Following on the success of Stella McCartney’s Winter 2024 runway show during Paris Fashion Week, it was a privilege to work with the designer again on supporting their new retail store fronts, with technology at the core to promote their Winter 2024 collection. We pride ourselves on the outstanding image quality and premium technology our BRAVIA Professional Displays can bring, all with sustainability in mind from initial concept to installation.”
Sony believes the sustainable ethos of its brand fits in with Stella McCartney’s concerns about the environment. The 15 BRAVIA Professional Display models (including the BZ40L series), incorporate these sustainable elements, from the use of recycled SORPLAS plastic to the reduction of ink used on cartons, as well as an optional stand to reduce waste and an Eco dashboard to better understand energy consumption based on the configuration of its settings.
The new Stella McCartney retail store fronts with Sony BRAVIA Professional Displays can be viewed at the below 11 flagship stores: London, UK; Paris, France; Soho, New York City, US; Aoyama, Japan; Landmark, Hong Kong; Milan, Italy; Madrid, Spain; Barcelona, Spain; Costa Mesa, California, US; Las Vegas, US; Bal Harbour, Florida, US.
