SNA Displays installed a multi-screen video façade with an area of more than 10,000sqft in the 37-story office tower at 5 Times Square, in New York City, US. The centrepiece of the LED spectacular is an 83ft-tall display which wraps around the corner at 7th and 42nd.
SNA Displays manufactured custom elements to give the main screen a characteristic peak, mimicking the shape of the 5 Times Square skyscraper. At 65ft wide, the corner-wrapping display alone contains more than 7.8m pixels (3,150 x 2,480) and 5,000sqft of display canvas.
Facing 7th Ave., the digital spectacular’s second-largest screen is approximately 36ft high x 69ft wide (1,380 x 2,640 pixels) with a short return for extended view times for northbound traffic.
The other two LED screens face 42nd Ave., measuring approximately 34ft x 48ft (1,290 x 1,840) and 34ft x 34ft (1,290 x 1,280).
North Shore Neon North Shore Neon provided LED installation services and owner representative Sensory Interactive provided the technology selection and design services. Out-of-home media company New Tradition is managing the digital advertising platform.
Pete Simon, director of sales for SNA Displays, said: “Given the unique design and sheer scale of this installation, we are incredibly proud of this one. We’re honoured to earn and maintain the trust of some of the most prolific developers in out of home and of course to work on the biggest and most complex LED display projects.”
The displays are designed for advertisers in an iconic corner in Midtown Manhattan.
