In addition, Pixel has integrated LED lighting into a 'play table' within the counter, allowing it to be illuminated in combination with the content being played on the displays.
The content was designed and produced by Pixel in conjunction with Lanc_me's visual merchandising team, and will be updated in accordance with key promotions.
Kerry Macnaughton, merchandising director for L'Or_al Luxury Products Division, commented: "Pixel Inspiration has designed and installed a range of digital displays and content which has enabled us to leverage our branding in-store in a way that actually enhances the retail experience for our customers. As a result we're already beginning to see a return on our investment in the form of a positive uplift in sales."
Taking an overview of Pixel Inspiration's current projects, the company's technical director, Nikk Smith, told II: "We've continued to provide turnkey digital signage solutions using a variety of display technologies and client situations this year, including window displays for Knight Frank, digital menu boards for Coffee Republic, a 10-screen seamless video wall for Manchester Central, and this Lanc_me installation, of which we're very proud."