For the second year running, Peerless-AV provided a range of display solutions for LuLu’s Public House, which wanted to showcase dynamic, real-time menu information both indoors and outdoors, at the Minnesota State Fair, which runs from August 21 to Labor Day, September 1.
LuLu’s Public House provides a wide selection of food and drinks to visitors, but faced challenges in managing customer flow, particularly with the large crowds at the fair, which attracts 20,000 visitors a day. To address these issues, the company partnered with Peerless-AV and its consulting integration partner Innovative Sales Solutions to implement a digital signage solution.
LuLu’s has previously relied on traditional printed menus, which created several inefficiencies. But, with so many visitors, it made it difficult for customers to make decisions promptly, often backing up the cash registers and delaying orders. Additionally, as menu items and prices could change frequently, manually updating printed menus was time-consuming and limited the ability to quickly respond to operational needs.
First installed last year, then repeated this year, the installation included six individual outdoor digital menu boards, using Peerless-AV’s 55in Xtreme High Bright Outdoor Displays (XHB554), mounted in portrait using corrosion-resistant, low-profile Outdoor Wall Mounts (ESF655P). A 65in MaxHub LCD display in the patio area was also supported by an ESF655P mount.
For indoor menu boards behind the bar, five 43in MaxHub LCD displays were installed individually in landscape, supported by Peerless-AV’s Ceiling Plates (CMJ470), Adjustable Length Extension Columns (AEC0203), SmartMount Ceiling Mount Tilt Boxes (PLCM-2) and Universal I-Shaped Adaptors (PLP-UNL).
John Peterson, VP technology sales at Innovative Sales Solutions, said: “We understand the unique challenges of installing digital signage in outdoor environments and the importance of choosing the correct solution to ensure its performance excels beyond expectations.
“Understanding LuLu’s required a solution for better efficiency, clear visibility in all weather conditions, and overall improvement to operations, we knew a combination of Peerless-AV’s durable and reliable professional displays and mounts would make a lasting impact.”
Charlie Burrows, owner of Lulu’s at the Minnesota State Fair, added: “The key is having customers make their ordering decision before they reach the counter. The Peerless-AV high bright display allows them to see their options from a much greater distance, resulting in faster engagements and shorter wait times. Digital signage software lets us update menu changes as we need to with no downtime.”
