The solution is based around Projection Advertising's existing hire product, the AdTable, a 42in 'through-the-glass' touch screen encased in a high-end cabinet with an embedded PC. Projection Advertising employed on-site manufacturing facilities and CNC technology to design and construct a sleek body in which to integrate the Paradigm interactive touch foil.
The project marked a further collaboration for Projection Advertising and Paradigm, who first worked together two years ago on a pan-European campaign for Hilfiger Denim.
"While other suppliers we have worked with have often been unreliable, Paradigm works really well to our exacting deadlines, aware that everything is on a short turnaround," commented Projection Advertising account manager James Bradley. "Furthermore, the touch foil is renowned for its reliability, durability and longevity."