The digital storefronts enable customers to interact with the Hilfiger brand even outside of business hours. At the end of the campaign, customers will be able to return to the store and have their own T-shirt specially printed using the image they created as the design.
The campaign was created by Ministry of Experience, whose Craig Leiper approached Paradigm AV to develop the interactive hardware. The Paradigm systems – said to incorporate “a new interactive technology that turns normal shop windows into an interactive display” – are used in conjunction with special UCS optical rear projection screens from dnp and a camera situated behind the window.
