The retail outlets of prominent Estonian mobile phone company Tele2 Estonia combine directional sound and information kiosks.
Complementing the information stations – which allow customers to browse and enjoy e-books and music before proceeding to online purchasing – are ipMedia Panphonics Sound Shower directional speakers. Compared to more traditional solutions, the Sound Shower units are said to enable the client to enjoy his/her choice of music without the need to use headphones. Other advantages for include interference-free sound, a higher level of hygiene and reduced maintenance costs.
The first info kiosks with Sound Shower were installed in Tele2 Estonia stores last autumn and, following very positive feedback, the roll-out will be extended this spring.
Panphonics – which says that the technology is also applicable to digital signage installations – says that in a broader context, ‘the commercial benefits’ of directional audio are being discovered and utilised by a variety of leading companies in the retail sector.