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News in pictures 26 January 2011

PixelRange sets Huddersfield Festival ablaze with light; LTP hits the wall in the City; MicroTiles draw people in at Hausmann & Co; Symes de Silva gets its teeth into digital signage with Onelan

Huddersfield’s Festival of Light was taken to a new level this year with the help of PixelRange’s PixelLine 1044 LED batons and a Green Hippo Hippotizer HD, hired through HSL.

The annual winter event put on by Kirklees Council was this year expanded to fill the weekend across 2-5 December. As well as the usual street theatre spectacular which traditionally packs out the town’s St George’s Square, the council prepared other events, all project managed by TG Events’ Tim Garbutt.

The major new addition to this year’s festival was the illumination of The Media Centre. James Bawn of AC Entertainment Technologies designed a temporary lighting installation for the exterior of the prominent building. James has worked with TG Events on many architectural designs in the past.

84 PixelLine 1044 batons were each situated on the building gantries within the inside of The Media Centre to upwash each framed window area. The fixtures focused towards the inside of the building, where the inner aluminium walls reflected the light. This idea was not only to hide the source but create a softer, more diffused finished image.

The various looks created across the building’s facade were run via a Green Hippo Hippotizer HD media server. Luminex Gigaswitches and Luminex Ethernet to DMX boxes were also used to convert the Artnet signal to DMX. A total of 4536 DMX channels were used.

Lighting Technology Projects (LTP) has completed the installation of a striking media wall feature which forms a visual centrepiece in the foyer of the new 11-storey building at 110 Fetter Lane (a site formally known as Rolls & Arnold House) in the heart of Farringdon in the City of London.

The space is currently taken up by the Royal Courts of Justice, housing an extension to its 120-year-old Victorian gothic building on The Strand and a leading offshore bank.

Working for client Delancey, the main contractor and installer for the construction project, LTP was brought in to provide specialist AV and integration services for both the video wall and a surrounding scenic lighting frame which is prominent in the reception area.

LTP specified Philips SSL Flex MX nodes, complete with frosted shallow lenses. These provide backlighting as well as diffusing the light evenly across the surface area of the Macrolon frame to effectively create a light box. This surrounds the 9 x 46 inch LCD video screens offset to the right of the frame.

The Flex MX nodes enable the panels and therefore the entire 8 metre long by 3 metre tall media wall to colour change as required, bringing a dynamic kinetic, mood-enhancing feel to the large, stylish reception space, designed by Woods Bagot.

Watch specialist Hausmann & Co has opened a new boutique and workshop in Via del Babuino, Rome, using the latest visual technology to lure its customers in. Boasting Christie’s MicroTiles, the state-of-the-art store shows how technological innovation, exquisite aesthetics and a long experience in the retail market can come together to offer a unique customer experience.

The store has includes a total of 12 Christie MicroTiles, forming two screens of 6 tiles each that create a display of 244.8 cm x 30.6cm. These innovative displays are rear projection tiles that can be assembled like building blocks giving numerous possibilities of shape. With an individual screen size of 40.8cm wide x 30.6cm high, the tiles also feature a shallow depth of only 26cm and require just 5cm of minimal clearance for rear ventilation and cabling.

Christie MicroTiles offer superior colour and image reproduction, the widest possible viewing angles, and a near absence of seams on display walls, with only a 1mm gap between the tiles. This groundbreaking LED- and DLP-based system is designed for long, reliable commercial use in public areas, with no lamps or other consumable parts to replace. The LED light engine, a key component of MicroTiles, is rated at 65,000 hours to half brightness usage, or nearly 7.5 years of continuous operation, making it one of the most eco-friendly display systems on the market.

Christie MicroTiles complement the digital signage proposition together with LCD screens located in the windows. The screens are used to display product information and advertising from top brands such as Cartier, Omega, Rolex, to name but a few.

Symes de Silva & Associates dental practice in New Zealand chose Onelan digital signage as the ideal solution to display a wide range of information throughout the practice.

Symes de Silva & Associates is an established dental practice located in Wellington, New Zealand. The practice aims to provide the highest standards of dental care available to their clients by offering an extensive range of services and employing modern technology. With nine dentists, five hygienists and one specialist oral surgeon, Symes de Silva is a busy practice, open for long hours and seven days a week.

Symes de Silva recognised a need to streamline the way in which information is provided and displayed to clients in their busy reception area. Digital signage was chosen to display relevant and up-to-date information to clients and staff. The new signage needed to successfully integrate with Symes de Silva’s existing network, have the ability to cope with various content types, refresh instantly and most importantly be easy to use by the many administrators at the practice.

The three 50-inch plasma screens in reception provide information to clients arriving and waiting in reception; this includes the names of associates and the services offered, as well as entertainment such as television, news and weather feeds. The ground floor display is directed more towards passers by on the street and includes PowerPoint presentations and information on the practice’s services.