Samsung Electronics America has enhanced the fan experience at the Walmart Arkansas Music Pavilion (AMP), in Rogers, Arkansas, with an ecosystem of outdoor LED video walls, TVs and Galaxy tablets. The collaboration’s centrepiece is an upgraded installation of two custom Samsung XRB Series Outdoor LED displays located on both sides of the stage.
Additionally, 75 models of the Samsung Pro TV Terrace Edition, placed throughout the venue, serve as digital touch points designed to connect fans to the venue’s broader cultural mission to foster access to the arts and build community through live music.
These displays promote upcoming concerts, highlight sponsors, showcase live concert feeds and provide information about concessions and amenities.
Walmart AMP also leverages 22 Samsung Galaxy Tab A9+ tablets to streamline inventory management in its food & beverage operations. The tablets are intended to improve operational efficiency by allowing the venue staff to work more easily.
Nick Zazal, general manager, Walmart AMP, said: “Walmart AMP is Northwest Arkansas’ premier outdoor concert venue, combining cutting-edge technology with top-tier performances in a uniquely intimate setting. Even with a capacity of 11,000, the video walls bring fans up close and personal with their favourite artists. They help you see the artists more clearly and feel the energy, emotion and magic of every performance.”
Sara Grofcsik, head of sales, display division, Samsung Electronics America, added: “Every seat at Walmart AMP feels like the best seat in the house thanks to the Outdoor LED’s spectacular viewing angle. By outfitting the venue with Samsung’s live event displays, Walmart AMP can deliver a visually stunning, immersive concert experience from lights up to the final applause.”
The first performance of Walmart AMP’s 2025 season is Friday, April 11, 2025, when Treaty Oak Revival takes the stage.
