After selecting the basic Audi model, colour, seat covers and other extras, visitors to London’s Audi City can bring a life-size virtual reality image of their dream car to life on a floor-to-ceiling Mitsubishi Electric display.
Mitsubishi Electric provided the displays for Audi City in Piccadilly, London – a pioneering concept that transforms a car showroom into a real cyberstore.
Audi’s 690sqm flagship showroom features just three real Audis on display. But thanks to digital media technology, prospective customers can instantly bring their dream Audi to life in virtual reality. Interactive technology allows visitors to select their ideal combination of model, colour and optional extras, which can then be rendered on the 50sqm Mitsubishi Electric Display Wall.
The LED-lit 70in cubes provide a true-to-life, real size reproduction of the visitor’s perfect car, allowing customers to “walk around” their virtual Audi, explore the vehicle’s interior and even take it for a test drive through a virtual landscape.
A total of four Mitsubishi Electric display walls are used in Audi City, each consisting of nine VS-70HE75U LED illuminated cubes in a 3 x 3 configuration measuring 2.61m high by 4.60m wide. Each cube has a 16:9 aspect 70inscreen and delivers Full HD resolution of 1,920 x 1,080 pixels per module. The Mitsubishi cube’s 1,500:1 contrast ratio and light output of up to 610cd/sqm allows them to perform, even in the high-ambient light conditions of a glass-fronted showroom.
Mitsubishi Electric was selected following a product ‘shoot-out’ at Audi’s head office in Ingolstadt, Bavaria.
“Mitsubishi Electric made the best impression with the brightest screens in relation to light output, and the overall package was highly impressive,” said Audi’s Thomas Zuchtriegel.