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MicroTiles help customers have a good time

Following on from Christie's success at New Look, Dublin - reported in IE in November - an upmarket watch store in Rome has also installed MicroTiles.

Wrist watch specialist Hausmann & Co. has opened a new boutique and workshop in Via del Babuino, Rome, and installed Christie MicroTiles to support its customer experience.

The store has a total of 12 Christie MicroTiles, forming two screens of six tiles each that create a display of 244.8 cm x 30.6cm (background of picture).

“We advised Hausmann to use Christie MicroTiles for this job because this was the only way we were able to create a continuous display in a size that no flat screen displays can offer,” said Andrea De Martino of Engineering Solutions International, the integrator responsible for the installation. “Other requirements we had were that the display needed to be able to show images in high definition and it had to be easy to assemble as well as scalable. Christie MicroTiles offer all of this and more. The screens are also self calibrating and it is very easy to input content via a basic media player.”

“The displays were specifically designed to give the store good visibility during the day and also at night,” said Benedetto Mauro, co-owner of the business together with Francesco Hausmann. “When the sun goes down, the moving images on the displays attract passers-by and give the store a dynamic feel that is not found in any other store in the surrounding area.”

To save energy and provide an eco-friendly solution Engineering Solutions recommended installing LED lights to complement the MicroTiles. The warm light produced by the LEDs can change the ambiance of the whole store, controlled by DALI (Digital Addressable Lighting Interface). This system is also integrated using KNX, a standardised, OSI-based network communications protocol for intelligent buildings.

All lights and audio can be operated via touch panel units from Belgium brand Basalte, or from a 19in touch screen which controls the interior of the store, its lighting, the audiovisual content and also the video surveillance system.