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Martin HQ gets new look

There can be few better advertisements for a company's confidence in its products than that it uses them extensively itself. The facade of Martin's HQ is evidence of that philosophy in action.

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Martin Professional’s headquarters building in Aarhus, Denmark, has taken on a life of its own thanks to a new media facade made up of Martin LED display panels with graphical content from Danish design office Kollision.

The 180 square metre facade, mounted on the inside front of the building, is made up of Martin Professional LC Plus Series LED display panels and presents a wide variety of dynamic graphical content that reacts to visitor interaction in the form of activities and movement in and outside the building. The media facade can be affected by motion sensors and user input for a truly unique, personal experience, allowing a static building to come alive through an ever-changing lighting design.

This unique interplay between building and visitor is a powerful form of branding that Kollision has termed Enhanced Brand Ambience, a powerful communicative tool that innovative companies can use to great effect.

“As our buildings become increasingly expressive through dynamic, interactive facades they can begin to create their own unique personality,” said Rune Nielsen of Kollision. “An LED wall becomes the means by which a building – and thus a company – can communicate values and qualities, as well as information, a unique form of branding that is personal and memorable. By combining LED panels with different kinds of sensors and input devices, we create a reactive and interactive facade, which creates a strong link between the context, the building, the brand and the visitor.”

“Martin Professional lighting, video, and control, as well as long term service solutions, form the best possible foundation for a successful creative visual solution,” said Christian Engsted, Martin Professional CEO. “Combined with the innovative talents of a visionary design firm like Kollision, the result is both cutting edge and effectual, something that contemporary businesses can use to form connections with customers in a whole new way.”