Located above the venue’s main doors, the screen comprises 63 panels of Lighthouse P12-ER screen, in a 9 x 7 panel (14.4 9(W) x 8.4m (H)) landscape format. It is mounted on a steel framework, which was designed and installed by local company Stage Design, with Lighthouse Europe installing the screen itself.
“The Concert Hall’s management had seen Lighthouse P12-ER panels at other installations and knew about its tremendous potential as an advertising medium,” said Lighthouse project engineer Olaf Mineo, who oversaw the installation together with Lighthouse colleague Matteo Serone. “They were also very impressed with the screen quality and colour reproduction. In addition, they understood that P12-ER has unrivalled price/performance ratio for the outdoor signage market.”
Initially, the screen is being used to advertise productions being staged at the venue, but negotiations are currently ongoing for it to be used to display advertisements and information from other sources.
“At the moment, everything is being done in-house,” said Mineo. “But decisions are currently being taken as to the best form of control and content streaming, so the Concert Hall can derive as much benefit from the screen as possible, both by advertising its own productions and renting advertising space on the screen to other companies.”