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Leftchannel creates digital art piece for 60-foot SNA Displays wall

High-end digital content specialist designed bespoke digital art piece on 60-foot long trapezoidal LED video wall for Hollywood community

Leftchannel, specialist in high end digital content, has designed a bespoke digital art piece for a 60-foot long trapezoidal LED video wall situated at the entrance to Hollywood apartment community, The Rise.

‘Content in motion’ agency Leftchannel created video/motion graphics content for a SNA Displays LED video wall, spanning 60-feet and situated within the building’s airy and welcoming parking structure. The dynamic digital art piece embraces the building’s harmonious relationship with the outdoors, as well as paying tribute to the film industry. Modules can be continuously refreshed with artful content, injecting fresh energy into the experience as desired.

The Rise was beautifully designed to harmonise with the outdoors and offer signature amenities that offer spaces to retreat, relax and revive. Inside, the residences are styled interiors with modern looks and the latest finishes and smart home features. All of this comes together to create a truly elevated living experience in one the most connected and cultured locations in LA.

“Leftchannel and SNA Displays did a great job designing our digital art piece,” said Jimmy Hancock, executive VP, Encore Capital Management. “It’s such a unique feature to the property. The feedback has been great – both residents and guests are really enjoying it.”

Leftchannel has represented the likes of Nike, Sheraton, Nationwide Insurance, Verizon and Disney over 20 years. Its collaborative approach to purposeful design generates video pieces that “tell stories, shift perceptions, and motivate action”.