Kaleidovision has worked with fashion retailer Oasis to produce digital storytelling installations at the brand’s Argyll Street shop in central London. At the heart of the makeover was animating the in-store environment through integrated digital design.
“The brief was to enhance the brand’s unique personality within the store in terms of soundscapes and digital enhancement,” explained Kaleidovision’s head of music & digital initiatives, Aisha Nanor. “The new digital areas effortlessly capture the fun essence of Oasis. Designed around the brand’s desire to surprise and delight customers, they feature inspiring soundscapes and specially commissioned digital installations that intrinsically form part of the store’s interior.”
Tula Anastasiades, director of creative at Oasis, commented: “In line with our innovative ‘House of Oasis’ store refit programme, we wanted to further enhance our customer experience through digital technology by building on the tradition of retail theatre and making our customers smile!”
Behind the main cash desk customers can look out through windows onto changing seasons with the animation running on two 70in screens concealed behind period-style sash window frames.
By the escalator a wall full of portraits stretch from floor to ceiling and a selection of the original illustrations, created by agency ilovedust, have been brought to life digitally by Kaleidovision’s motion graphics experts.
The digital technology solution is delivered by multi-video output media players, playing full High Definition content, show controlled to ensure sound effects and voiceovers seamlessly output to a combination of 70in, 50in and 32in screens.
Jill Gate, head of marketing & PR at Oasis, summarised: “It’s been a pleasure to work in collaboration with Kaleidovision and utilise their brilliant one-stop shop culture and expertise. It’s been an exciting process to reinvent our store and enable our customers to immerse themselves into Oasis’ new kind of shopping experience.”
Kaleidovision MD Andy Pitman concluded: “Our whole team has really enjoyed joining the dots between a great creative brief and the digital reality. It’s been fantastic working with such a forward thinking brand and we love the innovative way the digital installations function in-store – subtle, immersive and very memorable all at the same time.”
