UK technology company Integral is a new entrant in the LED market, following 23 years in the dynamic semiconductor sector. UK technology company Integral is a new entrant in the LED market. Over its 23 year history, the company has earned a hard-won reputation for quality products, excellent trade and retail supplier partnerships in the dynamic semiconductor market. Integral is now geared to extend its highly regarded trade support behind a major launch of over 80 LED lamps, followed shortly by strips, panels, downlights and luminaires.
“We intend to win market share by deploying the same business attributes that have built our IT customer base internationally,” commented Samik Halai, senior LED product manager. “The future of LED lighting will mirror the retail experience of the IT sector. Great LED lighting products at keen prices with fast delivery will be the winning criteria in the years ahead.”
The company claims the new range of lights features the highest specifications currently available in the market – a result of stringent vetting and testing through a cutting-edge LED lighting testing facility based at the company’s London headquarters.
“Our focus is on building and using the best available materials from LED chip and driver manufacturers to enable us to offer an efficient product that will prove highly reliable. We quote accurate specifications benchmarked in our labs that the user can rely on,” said Francesco Rivieccio, senior LED product manager.
Integral promise an extensive customer and client support programme, acknowledging the need for clear information and reassurance to both retailer and end user. Transparent product specifications will be coupled with a series of personal and online information sources which will help everyone understand the lighting transformation ahead. The programme includes webinars and a planned programme of free LED seminars.
www.integral-led.com
