INFiLED’s STUDIO Series LED display has been installed at the new Paris headquarters of Caudalie, the French skincare company known for its vinotherapy treatments. The 8 x 2.5m screen sits at the heart of a multi-purpose auditorium used for product launches, team training and brand activations.
Integration specialist VIDEOSONIC was appointed to specify and install the display solution. The company selected the STUDIO Series with a 1.56mm pixel pitch, a product line designed for virtual production stages and high-end broadcast environments where contrast, brightness and colour accuracy are critical requirements.
The screen is said to achieve high contrast levels through ultra-black masking materials and black LEDs, while its high refresh rate is designed to deliver flicker-free performance. A feature INFiLED calls CBSF technology enhances colour consistency across the display surface.
Éric Cartier, CEO of VIDEOSONIC, said: “Caudalie’s team wanted to use the highest screen quality possible for this installation. Since INFiLED’s STUDIO Series is built for virtual production and environments where high contrast, high brightness and high colour accuracy are a must, it was the perfect choice for this project.”
Cartier added: “Every colour displayed looks more accurate from every angle and in every situation. That kind of colour accuracy means that when a client like Caudalie hosts a product launch, the packaging, the product and every marketing asset on display looks just as they did to the design team in the first place. And in this environment, that level of attention to detail matters.”
Gloria Martins, chief of staff at Caudalie, added: “Our teams are evolving rapidly, and so are our projects. We needed a space that is as agile as it is demanding, capable of hosting a plenary session in the morning and a creative workshop in the afternoon. This auditorium provides our teams and partners with a high-level environment that is flexible and immediately operational, with impeccable visual quality.”
VIDEOSONIC completed the full LED build and back-end setup within one month of Caudalie confirming the installation details.
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