Samsung Electronics America has partnered with viral entertainment group Dude Perfect to bring advanced display technology to their new, state-of-the-art DPHQ3 headquarters, an immersive creative space in Frisco, Texas.
Dude Perfect is a sports and comedy entertainment group made up of five friends: Tyler Toney, Coby Cotton, Cory Cotton, Garrett Hilbert and Cody Jones. What started as a simple backyard bet captured on a single camera has skyrocketed into a global phenomenon with over 61m subscribers and 18.5bn views on YouTube.
When designing the DPHQ3 headquarters, the Dude Perfect team wanted a robust technology infrastructure to support content creation, editing and daily operations. Central to this vision was Samsung display technology.
Greeting visitors as they enter DPHQ3 and situated prominently within the Dudes’ executive suite are The Wall All-in-One 146in 4K and The Wall All-in-One 110in 2K. These massive microLED screens set the tone at Dude Perfect’s headquarters. The Wall can be customised to display personalised welcome messages for guests. In the Dudes’ suite, The Wall enables high-impact presentations and creative, hands-on team meetings.
Behind the scenes, Samsung 34in ViewFinity S65TC Curved and 32in ViewFinity S8 4K monitors in the editing bays deliver ultra-high-definition resolution, true-to-life colours and exceptional detail. When editing videos, these displays are designed to reduce eye strain and fatigue by adjusting for brightness and colour in real-time. Editors can even directly access display feeds from other screens in the building, including The Wall. The Dudes also enjoy using Samsung Odyssey G6 monitors in the team’s racing rig setup.
Throughout the headquarters — including the boardroom, meeting rooms, kitchen, and gym — Samsung 65in commercial displays and 98in business-grade digital signage are used to share schedules, preview content before it goes live and anchor shared experiences like gaming sessions, sports events and team watch parties. Additional displays installed throughout the building transition into dynamic wayfinding tools.
Coby Cotton, co-founder of Dude Perfect, said: “We really wanted to up the production quality of the space. We wanted to create additional studios with more capability than before. Think massive LED backdrops, purposefully lit rooms, more space for athletes and celebrities to film with the Dudes – all aimed at expanding the range of content being produced and attracting more creators to the space.”
David Phelps, head of display, Samsung Electronics America, added: “DPHQ3 is more than just a corporate office, it’s a purpose-built creative hub for everything Dude Perfect produces. From The Wall, which creates an engaging experience for both the team and visitors, to high-performance monitors that support precise editing, Samsung display technology plays a starring role throughout the space – and will hopefully make a future cameo in an epic trick shot.”
To learn more about the displays installed at Dude Perfect’s new headquarters, read the case study here.
